The best way to learn about Formula Investing's methodology is to read The Little Book That Beats the Market by Joel Greenblatt. The book only takes a couple of hours to read. You can also find out more about the book and the investing methodology by visiting the "Our Strategy" section of our website.
We were formed in mid-2008 by Joel Greenblatt and K. Blake Darcy, two veterans of Wall Street. They combined their knowledge of money management and retail internet finance to establish Formula Investing. We have been managing assets for clients since the end of April 2009.
We are located in northern New Jersey, about 45 minutes from midtown Manhattan. The address is 50 Tice Blvd., Woodcliff Lake, New Jersey 07677.
Pershing and Pershing Advisor Solutions are subsidiaries of The Bank of New York Mellon, a global financial services company.
Your assets are held at Pershing LLC, an affiliate of The Bank of New York Mellon.
There are Relationship Managers at Formula Investing who can take your call or answer your email. Our toll-free number is 866-326-9008 (M-F 9:00am-5:00pm EST). If you want to email us, just click on the "Contact Us" link at the top of the page.
There are no time restrictions on your Formula Investing account. If you find that you need to liquidate your account, your security positions can be sold at your request. Normally it takes approximately three (3) business days for the trades to settle and for the money to be available. Funds can be sent to the address of record for your account.
There are no current plans to allow non-US residents to invest with Formula Investing.
The first step is to open an account. It generally takes 1-2 business days to review and process an account application. A Welcome email will be sent to approved accounts that will include instructions on how to send funds directly to Pershing LLC. Please remember to follow instructions carefully as checks must be made payable to the custodian, Pershing LLC.
Yes, you can rollover an existing IRA to a Formula Investing IRA. First open a Formula Investing IRA. Once opened, complete a transfer form and return it to us with your most recent account statement from the firm you are transferring from. (We need to see that the assets are in cash/money market prior to submitting the request. If the most recent statement does not show the assets in cash/money market, please also attach a printout of the balances/positions in cash.)
Due to Canadian provincial law, we are unable to open accounts for Canadian residents. Gotham Asset Management, LLC is not registered in Canada and neither is our clearing firm, Pershing, LLC.
The minimum for an additional deposit is $25,000.
No. Monthly ACH transfers are more common in the mutual fund industry. We are structured as a separate account manager and are not setup for ACH transfers.
Please send us an email requesting instructions to help you download your account information into Quicken. The most important thing for experienced Quicken users to know is that "3CR" should be placed in front of your Formula Investing User ID within Quicken.
Formula Investing is operated by Gotham Asset Management, LLC. Formula Investing is the brand name and Gotham Asset Management, LLC is the registered investment advisor.